Commercial music use by industry: Who’s posting the most music on Instagram and TikTok?

WRITTEN BY Larry Mills
May 28, 2025

Since there’s been an increase in copyright lawsuits against major brands, we decided to see what commercial music use looks like across different industries. Recently, we analyzed over 19k social media posts from 10 top beauty brands and found that 25% of beauty brand videos analyzed use music. How does the beauty industry compare to others? Check out the stats for other industries below and reach out to our team for more information.

Retail

5.2k posts analyzed
29% posts with commercial music
48% matched to independent catalog
52% matched to major label catalog

Airlines

5.7k posts analyzed
21% posts with commercial music
53% matched to independent catalog
47% matched to major label catalog

Alcoholic beverages

5.8k posts analyzed
94% posts with commercial music
55% matched to independent catalog
45% matched to major label catalog

Athletic wear

21.5k posts analyzed
87% posts with commercial music
56% matched to independent catalog
44% matched to major label catalog

Fast food restaurants

17.6k posts analyzed
25% posts with commercial music
57% matched to independent catalog
43% matched to major label catalog

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