The leader in content identification and UGC data
Our AI-powered technology enables the fair and transparent use of copyrighted content at the speed and scale of the internet. In 2025, Pex was acquired by Vobile. Read the press release.
Our solutions empower music companies, platforms, and brands
Vobile makes it possible to track content across the internet. Our advanced Music Recognition Technology (MRT) is the best for fraud prevention, commercial licensing, black box royalties, and AI song detection.
About Vobile
Vobile is the global leader in digital content protection and transaction services, trusted by global premier entertainment companies, platforms, music labels, sports leagues, and publishers. Utilizing AI technologies, Vobile solutions make creative content more valuable. Founded in Silicon Valley, Vobile has operations worldwide across North America, Asia, Australia, and Europe. For more information, visit www.vobile.com.
How we got here
Pex was founded in 2014 with the mission to deliver a more transparent and equitable Internet.
We spent years refining and improving our core identification technology until we could identify audio and video better than anyone else. Combined with our search capacity, we enabled content identification on over 40 digital platforms, supplying never-before-seen data on social media giants and opening up black boxes.
Through our Digital Rights Management platform, we succeed in offering transparency to creators and rightsholders, allowing them to accurately find all uses of their content online so they can increase their revenues and prevent losses from digital copies.
In 2019, regulatory changes created an opportunity for Pex technology to bring credit to all rightsholders, on a global scale, so we unveiled our Attribution Engine – a full-scale content and copyright management system for rightsholders, creators, and platforms.
2021 We announced $57M in new funding to further our mission of attribution for all and were named to Fast Company's Most Innovative Company's list.
2023 Pex Search is launched. We discovered that more than 1M modified audio tracks were on DSPs and were diverting revenue away from rightsholders. The music industry was learning that social media platform libraries were full of copyright infringement. Fraud became one of the biggest topics for anyone with ties to music, and we had the technology to stop it. In August 2023, we launched Pex Search, offering our leading identification technology à la carte - so anyone could plug into our tech and start identifying music accurately.
2025 Pex is acquired by Vobile. The acquisition enhanced Vobile’s services for the music industry and strengthened its position as the global solution provider for digital audio and video content protection and monetization. The Pex team joined Vobile subsequent to the acquisition. “Vobile has been at the forefront of helping global entertainment companies to protect and monetize their content in a rapidly evolving digital landscape,” said Yangbin Wang, Chairman and CEO of Vobile. “By integrating Pex’s advanced audio technologies, we are expanding our service capabilities to meet the growing needs of rightsholders, especially as generative AI reshapes the future of creativity.”