News & Data | Life at Pex
Instagram may have started as a photo-sharing app, but with the addition of video in 2013, stories in 2016, IGTV in 2018, and most recently its new reels functionality, the platform has become a top competitor for video-centric apps. As Instagram continually develops features to compete with Snap, TikTok, and other platforms, the Facebook-owned company […]
Video first: Facebook video uploads increased 28% in 2019, and nearly half of all videos contain music
In 2016, Facebook CEO Mark Zuckerberg said the company’s strategy was “to become video first”. Zuckerberg predicted then that in five years time, most of what people would consume online would be video. Nearly five years later, Facebook has taken its live video broadcasting feature global, changed its algorithm to push live video broadcasts higher […]
There are many exciting problems that can be solved by training machine learning models on large, audio datasets — distinguishing speakers, identifying instruments in music, and translating speech from one language to another to name a few. The question is, how can we train a machine learning model to do inference on audio data? The […]
“In the case of good books, the point is not to see how many of them you can get through, but rather how many can get through to you.”— Mortimer J. Adler Learning and continuous development are part of Pex’s fabric. Not surprisingly, a common way to achieve this is by reading books. I’m pretty sure […]
How do we count distinct rolling 90 day active users in a data set of billions? At Pex, we actively monitor all visible content on our supported platforms — over 40 social and UGC sites — leading to the world’s largest video and audio database. Since we’re indexing exabytes of data, our datasets are in the billions. Sometimes data […]
Pex reported on the state of Youtube in 2018, analyzing its uploads, views, and growth. In 2019, some things have changed. Read the updated report.
Although we’ve mainly reported data on social media and UGC sites, the technology we’ve built at Pex is applied to many content platforms. Recently, we began analyzing podcasts to see how the medium is progressing and what opportunities it holds for rightsholders, creators and platforms.
What’s the type of content society prefers when stuck in social isolation? Here’s what people were watching and sharing on short-form video platforms during March 2020.
Rights-tech leaders join forces to bring digital copyright solutions to the music, film, and video industries
Who made the top viewed list this year on YouTube? Pex compiled the list of the top videos published in 2019 on the four largest social video platforms: Facebook, Instagram, Twitter, and YouTube.
Today we are proud to announce Pex’s first step in simplifying the process of licensing content. Named Attribution Engine, we believe it will transform the way intellectual property is licensed in the digital world.
Because YouTube is one of the platforms that we, at Pex, actively monitor, we have decided to share some never before published data to help creators across the globe understand this platform better.
Presenting metrics that matter and insights you should take into 2019
Charlie bit my finger — again! has proven its staying power and arguably deserves a spot on YouTube’s Mount Rushmore. To this day it continues to be copied, referenced, and viewed by a new generation.
At Pex, we decided to leverage our technology to provide a “State of the YouTube Address”. Here are a few high-level insights into the size of the platform, its usage, and growth.
We leveraged Pex’s unprecedented access to video data across the web to quantify the norms for video engagement across the major social networks. We examined nearly 2 billion unique videos and songs uploaded across 18 audiovisual sharing platforms.
Based on our calculations, more than 84% of videos contain at least 10 seconds of music.
Today, we are thrilled to announce that Pex has raised $7M in Series Seed financing. The round is led by Illuminate Ventures, joined by Universal Music Group, Susa Ventures, Warner Music Group, Blibros Capital Partners, and others.
We looked at how many views “Gangnam Style” has across multiple social media platforms, and it still reigns supreme with 7 billion more views than “Despacito.”
Last month, Pex turned 3 years old. But instead of celebrating with a big party, we were busy packing our office and homes, and moving to Los Angeles. Here’s why we moved.
Pex started tracking many of the online Super Bowl ads days before the big game to tally the views and copies (all the videos that are made using any segment from the original ads).
Think electronic music still reigns supreme on SoundCloud? Eh, not so fast. When it comes to the most-streamed songs, rap and hip hop outpace other genres 4:1.
The difference between popularity and virality is an important distinction to make in media analytics when considering a video’s true reach. A video is “popular” when it receives thousands of views. But a video is not “viral” unless it is widely shared and distributed.
Which platform is truly garnering the most views and highest social engagement? We tracked the music video for Adele’s most recent lead single “Hello” to find out.