by Pex Team | Apr 7, 2026 | BRANDS
One of the biggest pain points we hear from brands is the confusion surrounding platform-provided music. Just because a song is available on a platform, doesn’t mean a brand has the right to use it for a commercial campaign. Brands need to use the platform...
by Larry Mills | Jul 9, 2025 | BRANDS
After winning a Grand Prix at Cannes Lions for their one-second song campaign, Budweiser came under fire for its disregard of music licensing. The brand, which claims to be “the beer behind the music”, made a bold move when stating it paid nothing for music rights in...
by Jaclyn Petrovich | Mar 6, 2025 | BRANDS, RIGHTSHOLDERS
Beauty may be in the eye of the beholder, but music licensing isn’t subjective. When it comes to adding music to social media posts as a brand, every upload must be licensed for commercial use, or the brand could be liable for copyright infringement. We’ve been paying...
by Jaclyn Petrovich | Jan 14, 2025 | BRANDS
While individual users can freely use most music on social media platforms, businesses face stricter licensing requirements. Many brands unknowingly risk copyright infringement by treating commercial posts like personal content. The landscape of music rights on social...
by Jaclyn Petrovich | May 14, 2024 | BRANDS
As an advertiser looking to create engaging content and drive brand awareness on social media, using popular music can be a powerful way to connect with your audience. However, navigating the rules around copyrighted music can be complicated. Taking a thoughtful...
by Jaclyn Petrovich | Feb 1, 2024 | BRANDS
Brands have welcomed music into their social media content, crafting some of the most memorable advertisements online. But despite having substantial budgets and significant partnerships, brands are restricted from using any music of their choice in their social media...
