by Jenny Crawford | Sep 28, 2023 | BRANDS, CASE STUDY
Music makes branded content more engaging and human. But with confusing copyright regulations, brands need to be proactive to ensure their content isn’t using unlicensed music, especially if paid influencers or employees are using music to promote their products and...
by Jenny Crawford | May 24, 2023 | BRANDS
Brands have embraced music on social media and created some of our favorite content. But even with big budgets and major partnerships on their side, brands can’t use any music they like in their social media posts. Even if music is available to users on a platform,...
by Jaclyn Petrovich | May 15, 2023 | BRANDS
Music makes social media pop, right? Creators use music to produce engaging content, which contributes to a social media platform’s success, and gives advertisers highly-valuable inventory to market against. But with platforms, creators, and brands making money from...