by Vobile Team | Nov 2, 2021 | RIGHTSHOLDERS
In what has seemed like an endless eon since content was first shared online, rightsholders (which includes creators themselves) grew weary of the “whack-a-mole” process of seeing their work uploaded and redistributed across content sharing platforms without...
by Vobile Team | Oct 7, 2021 | ENGINEERING, LIFE AT PEX
Once a small and largely Los Angeles-based company, Pex is now a growing, remote organization. Because of this, what once had been an effective way for us to communicate and collaborate may no longer serve the needs of our team. Consider these examples. Birthday cakes...
by Vobile Team | Sep 9, 2021 | PLATFORMS
This is the second installment of a two-part blog series on music licensing. Miss the first blog? Catch up on “Introduction to copyright.” UGC platforms benefit from having music on their sites: it’s a large part of what makes platforms successful and appealing. One...
by Vobile Team | Aug 24, 2021 | PLATFORMS
The entire creator economy benefits from proper music licensing. User-generated content (UGC) platforms and music rightsholders both benefit from a positive working relationship, and as a result, content creators and advertisers reap rewards. I’ve spent the entirety...
by Vobile Team | Jul 14, 2021 | PLATFORMS
Every day, content-sharing platforms are looking to support their creators, increase time spent on their site or app, gain new users, and keep everyone coming back for more. Whether it’s adding new filters, developing monetization opportunities for their creators, or...
