Social media content relies heavily on music, so creators, influencers, and even commercial brands have turned to production music libraries for help crafting engaging posts. For production libraries this means many individual accounts licensing music for different use cases (personal vs commercial), for varying lengths of time, and for content that spans multiple platforms and apps. It can feel impossible to effectively manage and monitor the use of catalog, and verify active licenses across many users and platforms. This is where Pex can help. With our music identification solutions, production music libraries can identify their songs on social media and efficiently track accounts with current or lapsed licenses to verify music is being used correctly.
The most advanced music identification across all content
Pex’s advanced technology can detect even modified or short clips used in social media posts and trends. Whether it’s background music, remixes, mashups, or added noise, Pex identifies music and rightsholders with high accuracy. This comprehensive detection ensures libraries can identify their music when uploaded to digital platforms.
Verify uploaders have active licenses
When a license expires or a customer cancels their subscription, libraries need to make sure that music doesn’t continue to be shared without a license. To make this easy, libraries can track accounts that have recently canceled or had a license lapse. If music is still being used by these accounts, the library can reach out to win back the subscription or get the license renewed.
Market share data for licensing negotiations
When it comes to managing licensing deals, production music libraries often get paid based on their market share on a platform. To ensure these deals are equitable, libraries can enlist Pex to identify the amount of music used on a platform, determine how much of music used is owned by the library, and calculate the library’s true market share. This data can help during negotiations to ensure true value is recognized.
Starting managing your licenses with Pex
Choosing Pex for license management and copyright compliance gives you the most advanced music identification technology, social media monitoring, cross-platform capabilities, and unique market share data. Protect your catalog and earn more revenue with Pex. Reach out to our team to get started or see a demo.
