Brand marketers can now identify music in owned and influencer content to reduce risk and prevent campaign disruption.
Pex, the leader in content identification technology and UGC data, has released Pex Search for brands, a music identification tool that enables brand marketers to scan social media posts before they go live and audit all published content. Designed for digital marketing teams that create social campaigns, Pex Search identifies music to reduce copyright infringement liability and minimize takedowns and audio issues.
From strategy to storytelling, brands put a lot of work and investment into influencer campaigns, which shouldn’t be disrupted by copyright infringement. Pex Search can help brands identify music across both owned and partnership channels, like creator or employee channels, to reduce risk across all content. Pex’s technology identifies any uses of music, even if modified, and returns results in real time so safe uploads aren’t delayed. Pex can identify social media audio trends including remixes, mashups, sped-up audio, background music, voiceover, and added noise.
“Music rights on social media are complex. Brand marketers can’t rely on platforms to tell them what music is safe for commercial use,” said Amadea Choplin, COO of Pex. “Published posts and influencer promotions without a license can unknowingly create a legal issue for brands, when the intent was to build positive brand awareness.”
Why it matters
Posts with unlicensed music may put a brand at risk for copyright infringement. There’s been an increase in copyright lawsuits against major brands including Sony’s suit against Marriott and influencer partners. Commercial uses, including influencer partnerships and employee content, have different legal obligations and can’t utilize platform non-commercial music libraries.
How Pex Search works
By sending URLs of published content, Pex can audit existing posts, so brands can take action before a music rightsholder does. For ongoing monitoring, brands can plug into Pex’s industry-leading technology to identify music in social content in real time, before anything goes live. Pex Search is also capable of scanning employee or influencer content before it’s published online.
Get started
Sign up for a free infringement report and Pex will identify commercial music across one of your brand’s Instagram or TikTok accounts.
