Attribution Engine
The copyright solution for the creator economy, providing compliance, real-time licensing, and dispute resolution for platforms, rightsholders, and creators.


Asset Registry
Open to everyone and completely free
Once content is registered, rightsholders set licensing policies for each piece of content dictating how it can be used online, such as monetize, custom, free license, or block. The registry and policies are used to enable content identification on digital platforms as well as real-time licensing and publishing decisions.
Content Identification
Identify all uses prior to publication
Attribution Engine offers AI-based content identification technology for digital platforms. The software, in the form of an SDK, sends fingerprint hashes of user-generated content to the Attribution Engine where it is matched against the asset registry in 5 seconds or less. If there is a match, platforms will receive all the information they need to attribute correct ownership and license the content before it is published.
For example, if a user uploads a video to a social media platform that contains as little as 1 second of a copyrighted song in the asset registry, Attribution Engine will identify the use, lookup the rightsholders and any set licensing policies, inform the platform of every rightsholder (sound recording and composition), and of the policy for the song.

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Identify content matches down to 1 second across both audio and video content
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Detect recordings, melodies, mixes and remixes, regardless of distortions or alterations
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Detect semantic variations of music such as remasters, instrumentals, live versions, and karaoke
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Detect recordings, melodies, mixes and remixes, regardless of distortions or alterations
Licensing
Real-time, global and centralized licensing
The licensing infrastructure works within existing blanket license structures but also offers other forms of licensing that meet all of the platforms legal obligations. This flexibility will enable new opportunities, models and markets for copyrighted material to flourish.

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Monetize
- Content containing this asset can be published by the platform with a standard, pre-negotiated license agreement.
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Block
- Content containing the asset cannot be published on the platform, even if it is part of a longer composition.
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Direct
- The platform will be informed on each lookup to refer to the signed deal that it has with the rightsholder.
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Free license
- All lookups will be accompanied with the selected license. This includes Public Domain, Creative Commons, and other licensing options available in certain jurisdictions.
Reporting
Quality, consolidated reports on catalog use

Complaint & Redress
Resolve rights conflicts efficiently
When Attribution Engine informs a platform of a copyright match in user-generated content, the platform applies the associated rightsholders’ licensing policy to that content. Users are given the chance to dispute the application of the policy against their content. If a user deems their content is clear of copyright infringement, they can raise a dispute in order to clear the content for distribution. The platform, through the API, registers the dispute with Attribution Engine. Once the dispute is registered, Attribution Engine verifies the claim is valid and informs the rightsholder. The rightsholder will decide how to proceed with the dispute.

- Rightsholder dispute resolution options include:
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Release the policy – this will allow the content to be published
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Affirm the policy – this action will inform the uploader that the rightsholder is standing by the policy application.
- If the claim is affirmed and the user still disagrees, both parties can direct complaints to a dispute resolution panel, in collaboration with trusted institutions, which reviews the claim and decides what action to take for that upload. The platform is indemnified from any legal risk once they comply with the panel’s decision. All parties may resort to other litigation once the dispute resolution process has been exhausted.
Payments
Global royalty payments for platforms
