At Pex, we decided to leverage our technology to provide a "State of the YouTube Address". Here are a few high-level insights into the size of the platform, its usage, and growth.
We leveraged Pex's unprecedented access to video data across the web to quantify the norms for video engagement across the major social networks. We examined nearly 2 billion unique videos and songs uploaded across 18 audiovisual sharing platforms.
Based on our calculations, more than 84% of videos contain at least 10 seconds of music.
We looked at how many views "Gangnam Style" has across multiple social media platforms, and it still reigns supreme with 7 billion more views than "Despacito."
Pex started tracking many of the online Super Bowl ads days before the big game to tally the views and copies (all the videos that are made using any segment from the original ads).
Think electronic music still reigns supreme on SoundCloud? Eh, not so fast. When it comes to the most-streamed songs, rap and hip hop outpace other genres 4:1.