Unwrapping Social platforms: no more black boxes
Presenting metrics that matter and insights you should take into 2019
News & Data
Data Insights
Charlie bit me — The staying power of one of YouTube’s original viral videos
Charlie bit my finger?-?again! has proven its staying power and arguably deserves a spot on YouTube's Mount Rushmore. To this day it continues to be copied, referenced, and viewed by a new generation.
State of the YouTube Address – an overview of YouTube usage and growth
At Pex, we decided to leverage our technology to provide a "State of the YouTube Address". Here are a few high-level insights into the size of the platform, its usage, and growth.
You like me! Analysis of user engagement with videos on the world’s biggest social sites
We leveraged Pex's unprecedented access to video data across the web to quantify the norms for video engagement across the major social networks. We examined nearly 2 billion unique videos and songs uploaded across 18 audiovisual sharing platforms.
How big is music on YouTube?
Based on our calculations, more than 84% of videos contain at least 10 seconds of music.
Not so fast, ‘Gangnam Style’ is still the King of streams
We looked at how many views "Gangnam Style" has across multiple social media platforms, and it still reigns supreme with 7 billion more views than "Despacito."
Are Super Bowl ads worth the $5 million price tag?
Pex started tracking many of the online Super Bowl ads days before the big game to tally the views and copies (all the videos that are made using any segment from the original ads).
From Mixtapes to Millions: How SoundCloud is Launching Rap Careers
Think electronic music still reigns supreme on SoundCloud? Eh, not so fast. When it comes to the most-streamed songs, rap and hip hop outpace other genres 4:1.
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