2019 Instagram data report: 58% of videos contain music
Instagram may have started as a photo-sharing app, but with the addition of video in 2013, stories in 2016, IGTV in 2018, and most recently its new reels functionality, the
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Data Insights
Video first: Facebook video uploads increased 28% in 2019, and nearly half of all videos contain music
In 2016, Facebook CEO Mark Zuckerberg said the company’s strategy was “to become video first“. Zuckerberg predicted then that in five years time, most of what people would consume online
Music became even more valuable on YouTube in 2019
Pex reported on the state of Youtube in 2018, analyzing its uploads, views, and growth. In 2019, some things have changed. Read the updated report.
Podcast growth doubles every year, over 7 million hours uploaded in 2019
Although we've mainly reported data on social media and UGC sites, the technology we've built at Pex is applied to many content platforms. Recently, we began analyzing podcasts to see how the medium is progressing and what opportunities it holds for rightsholders, creators and platforms.
Social media on lockdown: What were the most viewed videos in March?
What's the type of content society prefers when stuck in social isolation? Here's what people were watching and sharing on short-form video platforms during March 2020.
Social Media’s Biggest Hits of 2019
Who made the top viewed list this year on YouTube? Pex compiled the list of the top videos published in 2019 on the four largest social video platforms: Facebook, Instagram, Twitter, and YouTube.
What content dominates on YouTube?
Because YouTube is one of the platforms that we, at Pex, actively monitor, we have decided to share some never before published data to help creators across the globe understand this platform better.
Unwrapping Social platforms: no more black boxes
Presenting metrics that matter and insights you should take into 2019
Charlie bit me — The staying power of one of YouTube’s original viral videos
Charlie bit my finger?-?again! has proven its staying power and arguably deserves a spot on YouTube's Mount Rushmore. To this day it continues to be copied, referenced, and viewed by a new generation.