Music on social media: do’s and don’ts for brand marketers
Brands have embraced music on social media and created some of our favorite content. But even with big budgets and major partnerships on their side, brands can’t use any music
News & Data
News & Data
Mastering music rights on social media: a copyright crash course for brands
Music makes social media pop, right? Creators use music to produce engaging content, which contributes to a social media platform’s success, and gives advertisers highly-valuable inventory to market against. But
Five ways creator companies can benefit from tracking content across platforms
More than half of Americans ages 13 to 38 would become an influencer if they could, and as the ‘creator’ career path grows, so does the number of companies servicing
The state of modified audio: Social media trends are diverting royalties away from rightsholders
Social media trends often involve music, and creators aren’t shy about modifying music to fit their needs. For example, high-pitched, sped-up audio has become increasingly popular on TikTok and other
What you can learn from tracking your music on social media
Let’s talk about social media stalking. No, not the kind where you scroll back several years on a stranger’s Facebook page and accidentally like a photo from 2010 – the
Tracking the Grammys: The most viral song doesn’t belong to Harry, Beyoncé, or Lizzo
Every year the Grammys recognize outstanding achievements in the music industry, and awards are determined by the creators’ peers in the Recording Academy. Millions tune in to see if their
What platforms need to know about the Digital Services Act (DSA): Part Three, The Enforcement
This is the second installment of a three-part blog series on the DSA. Miss the two blogs? Catch up on “The Scope” and “The Obligations.” The Digital Services Act
What platforms need to know about the Digital Services Act (DSA): Part Two, The Obligations
This is the second installment of a three-part blog series on the DSA. Miss the first blog? Catch up on “The Scope.” The Digital Services Act (DSA) goes into
What platforms need to know about the Digital Services Act (DSA): Part One, The Scope
At Pex, we have extensively covered the adoption of the European Union’s Copyright Directive, especially its Article 17, to help educate platforms, rightsholders, and creators on their rights and responsibilities.