With music use soaring on user-generated content (UGC) platforms and social media screen times reaching record-breaking highs, content with unlicensed music poses a major risk for platforms these days. Growth of these types of platforms will only continue as AI tools create more experiences online.
Platforms intend to grow their user base and engage existing users with cool, new features to increase monetization opportunities. Music is a large part of the experience on a platform but dealing with copyright is complex.
With AI-powered identification technology, platforms can reduce copyright infringement and protect their business with Pex. Here are four reasons to choose Pex if as a platform you want to limit liability and pay music royalties correctly.
4 reasons to choose Pex as your platform’s MRT vendor
1. With technology built for UGC, Pex can identify distorted, mixed, and covered music like no other music recognition technology (MRT) vendor.
Pex’s AI-powered technology was trained on social media content to ensure the most uses of recordings and compositions can be found and attributed in both audio and video content. From speed and pitch changes to remixes, cover versions, and live performances, modified audio is no problem for Pex. We are the only content recognition technology company who shared a public benchmarking tool, showing how confident we are about our matching tech and its evolution. Our Research & Development team is constantly working on new matching capabilities, such as voice matching, to keep up with new trends in content creation.
2. Platforms can quickly plug into Pex Search to learn what music is being uploaded with a provided SDK.
Pex Search identifies music and associated rightsholders in real time, so platforms know what is being uploaded and can license, block, or report on music use accurately. Pex checks the whole file, not just the first or last 10-20 seconds. Our Software Development Kit (SDK) makes it easy for platforms to plug into the technology and run searches as content is uploaded, so the user experience is protected.
3. Inform licensing negotiation strategies with more data.
Negotiating licenses with labels, publishers, and public performance entities is a long process that needs to be balanced with budget and oftentimes different realities by country. Pex can help you navigate those steps, with more data, to focus on the right options at the right time.
4. Pex is built to scale – protect your platform as your business grows.
Pex technology is flexible, from a one-time audit of results to remove content if necessary, to ensuring new content is attributed back to the correct rightsholders, we can support your copyright needs. Our solutions can also support your existing products. For example, we can check for sound IDs or other verifiers in your music library, so payments aren’t being made to fraudsters. As your business grows and music increases, Pex can support your platform at scale.
You have a partner in Pex: Let’s tackle music rights together.
We know you’re focused on growth and revenue, and copyright mistakes can really hold you back. Our team would love to learn about your current process and budget for content identification, so we can help you grow safely.
Contact us to speak with a copyright expert and get a demo of Pex Search.
