by Jaclyn Petrovich | Mar 6, 2025 | BRANDS, RIGHTSHOLDERS
Beauty may be in the eye of the beholder, but music licensing isn’t subjective. When it comes to adding music to social media posts as a brand, every upload must be licensed for commercial use, or the brand could be liable for copyright infringement. We’ve been paying...
by Jaclyn Petrovich | Jan 14, 2025 | BRANDS
While individual users can freely use most music on social media platforms, businesses face stricter licensing requirements. Many brands unknowingly risk copyright infringement by treating commercial posts like personal content. The landscape of music rights on social...
by Jaclyn Petrovich | Jun 5, 2024 | MODIFIED AUDIO
Earlier this year we published a report on the state of modified audio across user-generated content (UGC) platforms for 2023. We found hundreds of millions of modified audio tracks were distributed in 2023 across 20 plus social media platforms, which was an estimated...
by Jaclyn Petrovich | May 14, 2024 | BRANDS
As an advertiser looking to create engaging content and drive brand awareness on social media, using popular music can be a powerful way to connect with your audience. However, navigating the rules around copyrighted music can be complicated. Taking a thoughtful...
by Jaclyn Petrovich | Apr 30, 2024 | AI
The rise of AI-generated technologies has sparked many copyright questions that have yet to be answered. Currently in the U.S., AI-generated content isn’t copyrightable, models potentially are trained on copyrighted content without licenses, and it’s unknown whether...
