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Creator Economy

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Creator Economy

Music on social media: do’s and don’ts for brand marketers

Brands have embraced music on social media and created some of our favorite content. But even with big budgets and major partnerships on their side, brands can’t use any music

Jenny Crawford

Creator Economy

Mastering music rights on social media: a copyright crash course for brands

Music makes social media pop, right? Creators use music to produce engaging content, which contributes to a social media platform’s success, and gives advertisers highly-valuable inventory to market against. But

Jaclyn Petrovich

Creator Economy

VIDEO: Pex founder and CEO joins Web Summit to discuss equity in the creator economy

Last week, nearly 50K individuals flocked to Lisbon for a week of tech-forward discussions, networking, and collaboration at Web Summit 2021. Among those speakers was our founder and CEO Rasty

Jenny Crawford

Creator Economy

How platforms can help build a lasting creator economy

Welcome to the new age of content creation. We’ve heard it before, content is king, but the emerging content ecosystem and much-lauded creator economy marks the start of a new

Pex Team

Creator Economy

A neutral copyright dispute resolution system will transform the creator economy

Dispute resolution over the use of copyrighted material on user-generated content (UGC) platforms has long been a grim process. For years, creators have uploaded their works online, only to be

Rasty Turek

Creator Economy

The creator economy is more than internet influencers

It seems as though a new ‘economy’ pops up every few years to take society by storm. The gig economy — coined in 2009 by Tina Brown, former editor of

Jaclyn Petrovich

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