Music on social media: do’s and don’ts for brand marketers
Brands have embraced music on social media and created some of our favorite content. But even with big budgets and major partnerships on their side, brands can’t use any music
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Creator Economy
Mastering music rights on social media: a copyright crash course for brands
Music makes social media pop, right? Creators use music to produce engaging content, which contributes to a social media platform’s success, and gives advertisers highly-valuable inventory to market against. But
VIDEO: Pex founder and CEO joins Web Summit to discuss equity in the creator economy
Last week, nearly 50K individuals flocked to Lisbon for a week of tech-forward discussions, networking, and collaboration at Web Summit 2021. Among those speakers was our founder and CEO Rasty
How platforms can help build a lasting creator economy
Welcome to the new age of content creation. We’ve heard it before, content is king, but the emerging content ecosystem and much-lauded creator economy marks the start of a new
A neutral copyright dispute resolution system will transform the creator economy
Dispute resolution over the use of copyrighted material on user-generated content (UGC) platforms has long been a grim process. For years, creators have uploaded their works online, only to be
The creator economy is more than internet influencers
It seems as though a new ‘economy’ pops up every few years to take society by storm. The gig economy — coined in 2009 by Tina Brown, former editor of