by Larry Mills | Jul 9, 2025 | BRANDS
After winning a Grand Prix at Cannes Lions for their one-second song campaign, Budweiser came under fire for its disregard of music licensing. The brand, which claims to be “the beer behind the music”, made a bold move when stating it paid nothing for music rights in...
by Larry Mills | May 28, 2025 | RIGHTSHOLDERS
Since there’s been an increase in copyright lawsuits against major brands, we decided to see what commercial music use looks like across different industries. Recently, we analyzed over 19k social media posts from 10 top beauty brands and found that 25% of beauty...
by Pex Team | Apr 14, 2025 | ANNOUNCEMENTS
SANTA CLARA, Calif., April 14, 2025 — Vobile, a global leader in digital content protection and transaction services, today announced it has completed its acquisition of Pex, a leading technology provider of audio content identification. The acquisition...
by Oli Mottola | Mar 20, 2025 | COLLECTION SOCIETIES, RIGHTSHOLDERS
In an ever-evolving digital landscape, collection management societies (CMOs) face unique challenges in ensuring proper rights management and maximizing revenue from music usage. Consumer appetite for creating derivative works online has been increasing steadily,...
by Pex Team | Mar 18, 2025 | ANNOUNCEMENTS, NEWS & DATA
Brand marketers can now identify music in owned and influencer content to reduce risk and prevent campaign disruption. Pex, the leader in content identification technology and UGC data, has released Pex Search for brands, a music identification tool that enables brand...
by Jaclyn Petrovich | Mar 6, 2025 | BRANDS, RIGHTSHOLDERS
Beauty may be in the eye of the beholder, but music licensing isn’t subjective. When it comes to adding music to social media posts as a brand, every upload must be licensed for commercial use, or the brand could be liable for copyright infringement. We’ve been paying...
