by Vobile Team | Apr 14, 2025 | FEATURED PRESS, NEWS
SANTA CLARA, Calif., April 14, 2025 — Vobile, a global leader in digital content protection and transaction services, today announced it has completed its acquisition of Pex, a leading technology provider of audio content identification. The acquisition...
by Oli Mottola | Mar 20, 2025 | COLLECTION SOCIETIES, RIGHTSHOLDERS
In an ever-evolving digital landscape, collection management societies (CMOs) face unique challenges in ensuring proper rights management and maximizing revenue from music usage. Consumer appetite for creating derivative works online has been increasing steadily,...
by Vobile Team | Mar 18, 2025 | ANNOUNCEMENTS, NEWS & DATA
Brand marketers can now identify music in owned and influencer content to reduce risk and prevent campaign disruption. Pex, the leader in content identification technology and UGC data, has released Pex Search for brands, a music identification tool that enables brand...
by Jaclyn Petrovich | Mar 6, 2025 | BRANDS, RIGHTSHOLDERS
Beauty may be in the eye of the beholder, but music licensing isn’t subjective. When it comes to adding music to social media posts as a brand, every upload must be licensed for commercial use, or the brand could be liable for copyright infringement. We’ve been paying...
by Courtnay Moriarty | Feb 10, 2025 | RIGHTSHOLDERS, TIKTOK
Greetings from the transitional space between TikTok existing and TikTok being banned in the US. Right now, TikTok is available, which means we’re analyzing Sound IDs on the platform to help rightsholders get paid. If you missed our last Sound ID piece where we showed...
by Jaclyn Petrovich | Jan 14, 2025 | BRANDS
While individual users can freely use most music on social media platforms, businesses face stricter licensing requirements. Many brands unknowingly risk copyright infringement by treating commercial posts like personal content. The landscape of music rights on social...
