At Pex, we decided to leverage our technology to provide a "State of the YouTube Address". Here are a few high-level insights into the size of the platform, its usage, and growth.
News & Data
We leveraged Pex's unprecedented access to video data across the web to quantify the norms for video engagement across the major social networks. We examined nearly 2 billion unique videos and songs uploaded across 18 audiovisual sharing platforms.
Based on our calculations, more than 84% of videos contain at least 10 seconds of music.
Today, we are thrilled to announce that Pex has raised $7M in Series Seed financing. The round is led by Illuminate Ventures, joined by Universal Music Group, Susa Ventures, Warner Music Group, Blibros Capital Partners, and others.
We looked at how many views "Gangnam Style" has across multiple social media platforms, and it still reigns supreme with 7 billion more views than "Despacito."
Pex started tracking many of the online Super Bowl ads days before the big game to tally the views and copies (all the videos that are made using any segment from the original ads).
Think electronic music still reigns supreme on SoundCloud? Eh, not so fast. When it comes to the most-streamed songs, rap and hip hop outpace other genres 4:1.
The difference between popularity and virality is an important distinction to make in media analytics when considering a video's true reach. A video is "popular" when it receives thousands of views. But a video is not "viral" unless it is widely shared and distributed.