by Pex Team | Mar 18, 2025 | ANNOUNCEMENTS, NEWS & DATA
Brand marketers can now identify music in owned and influencer content to reduce risk and prevent campaign disruption. Pex, the leader in content identification technology and UGC data, has released Pex Search for brands, a music identification tool that enables brand...
by Jaclyn Petrovich | Mar 6, 2025 | BRANDS, RIGHTSHOLDERS
Beauty may be in the eye of the beholder, but music licensing isn’t subjective. When it comes to adding music to social media posts as a brand, every upload must be licensed for commercial use, or the brand could be liable for copyright infringement. We’ve been paying...
by Courtnay Moriarty | Feb 10, 2025 | RIGHTSHOLDERS, TIKTOK
Greetings from the transitional space between TikTok existing and TikTok being banned in the US. Right now, TikTok is available, which means we’re analyzing Sound IDs on the platform to help rightsholders get paid. If you missed our last Sound ID piece where we showed...
by Jaclyn Petrovich | Jan 14, 2025 | BRANDS
While individual users can freely use most music on social media platforms, businesses face stricter licensing requirements. Many brands unknowingly risk copyright infringement by treating commercial posts like personal content. The landscape of music rights on social...
by Courtnay Moriarty | Nov 21, 2024 | RIGHTSHOLDERS, TIKTOK
Key takeaways Social media uploaders use hacks on TikTok to avoid music detection Rightsholders aren’t being credited for all uses of their music because uploaders are avoiding music detection Pex’s music identification technology and Sound ID reports show...
by Pex Team | Nov 19, 2024 | ANNOUNCEMENTS, NEWS
We’re pleased to announce SoundCloud has named Pex a preferred vendor for its AI music creation partners. With Pex’s industry-leading content identification solutions, this ensures rightsholders receive proper credit and compensation as SoundCloud democratizes music...
