by Jake Handy | Jun 20, 2023 | TECHNOLOGY
Millions of dollars of mechanical royalties should be going to songwriters, but instead go unmatched and unpaid. Why? Because most music technology companies and royalty organizations are relying on only audio and metadata matching. Metadata matching is insufficient...
by Jenny Crawford | May 24, 2023 | BRANDS
Brands have embraced music on social media and created some of our favorite content. But even with big budgets and major partnerships on their side, brands can’t use any music they like in their social media posts. Even if music is available to users on a platform,...
by Jaclyn Petrovich | May 15, 2023 | BRANDS
Music makes social media pop, right? Creators use music to produce engaging content, which contributes to a social media platform’s success, and gives advertisers highly-valuable inventory to market against. But with platforms, creators, and brands making money from...
by MC Teissedre Grunitzky | May 9, 2023 | DISCOVERY
More than half of Americans ages 13 to 38 would become an influencer if they could, and as the ‘creator’ career path grows, so does the number of companies servicing them. As these companies help creators grow their business, more content is created, and it becomes...
by Larry Mills | Apr 19, 2023 | DATA INSIGHTS, MODIFIED AUDIO
Social media trends often involve music, and creators aren’t shy about modifying music to fit their needs. For example, high-pitched, sped-up audio has become increasingly popular on TikTok and other platforms. Labels have even embraced the trend, creating playlist...
by Courtnay Moriarty | Mar 13, 2023 | DISCOVERY, RIGHTSHOLDERS
Let’s talk about social media stalking. No, not the kind where you scroll back several years on a stranger’s Facebook page and accidentally like a photo from 2010 – the kind where you use advanced technology to find reuploads of your copyrights. At Pex, we track...