by Jaclyn Petrovich | May 15, 2023 | BRANDS
Music makes social media pop, right? Creators use music to produce engaging content, which contributes to a social media platform’s success, and gives advertisers highly-valuable inventory to market against. But with platforms, creators, and brands making money from...
by MC Teissedre Grunitzky | May 9, 2023 | DISCOVERY
More than half of Americans ages 13 to 38 would become an influencer if they could, and as the ‘creator’ career path grows, so does the number of companies servicing them. As these companies help creators grow their business, more content is created, and it becomes...
by Larry Mills | Apr 19, 2023 | DATA INSIGHTS, MODIFIED AUDIO
Social media trends often involve music, and creators aren’t shy about modifying music to fit their needs. For example, high-pitched, sped-up audio has become increasingly popular on TikTok and other platforms. Labels have even embraced the trend, creating playlist...
by Courtnay Moriarty | Mar 13, 2023 | DISCOVERY, RIGHTSHOLDERS
Let’s talk about social media stalking. No, not the kind where you scroll back several years on a stranger’s Facebook page and accidentally like a photo from 2010 – the kind where you use advanced technology to find reuploads of your copyrights. At Pex, we track...
by David Southwell | Mar 3, 2023 | DATA INSIGHTS, ENGINEERING BACKEND, LIFE AT PEX
In February, Pex celebrated it’s ninth anniversary and as a way to celebrate, we took a look at our accomplishments by the numbers. For roughly nine years our Discovery product has searched the Internet for audio and video content. Once it finds new content, we...
by Jenny Crawford | Feb 6, 2023 | DATA INSIGHTS
Every year the Grammys recognize outstanding achievements in the music industry, and awards are determined by the creators’ peers in the Recording Academy. Millions tune in to see if their favorite artist takes home an award, but many are disappointed as the music...
