by Jakub Galka | Jul 18, 2023 | TECHNOLOGY
When social media platforms first emerged, they were about connection and sharing your life with friends through words or images. As these platforms grew and changed, so did the type of content they hosted. Suddenly you could share music and videos, which could be...
by Jenny Crawford | Jun 29, 2023 | RIGHTSHOLDERS, TECHNOLOGY
The music industry has always been influenced by technological advancements and today it finds itself at the forefront of another digital revolution. At the 2023 NAMM Show, industry experts brought together by music and technology community A3E discussed the...
by Jake Handy | Jun 20, 2023 | TECHNOLOGY
Millions of dollars of mechanical royalties should be going to songwriters, but instead go unmatched and unpaid. Why? Because most music technology companies and royalty organizations are relying on only audio and metadata matching. Metadata matching is insufficient...
by Jenny Crawford | May 24, 2023 | BRANDS
Brands have embraced music on social media and created some of our favorite content. But even with big budgets and major partnerships on their side, brands can’t use any music they like in their social media posts. Even if music is available to users on a platform,...
by Jaclyn Petrovich | May 15, 2023 | BRANDS
Music makes social media pop, right? Creators use music to produce engaging content, which contributes to a social media platform’s success, and gives advertisers highly-valuable inventory to market against. But with platforms, creators, and brands making money from...
by MC Teissedre Grunitzky | May 9, 2023 | DISCOVERY
More than half of Americans ages 13 to 38 would become an influencer if they could, and as the ‘creator’ career path grows, so does the number of companies servicing them. As these companies help creators grow their business, more content is created, and it becomes...
